LeggNets Digital Capture

Monday, May 19, 2008

The Cover of The Onion Magazine


One the of things about selling stock images through a stock agency is that you have limited control over how your image is used. I found out over the weekend that one of my images had been used on a recent cover of The Onion Magazine's weekly print version. While it is normally great to see an image in use, this particular usage made me stop and think. The standard license at iStockphoto.com (where I sell images) limits purchasers in how they can use an image, but there are always gray areas. Here is an excerpt from the iStock license concerning this:

6. use the Content in a fashion that is considered by iStockphoto (acting reasonably) as or under applicable law is considered pornographic, obscene, immoral, infringing, defamatory or libelous in nature, or that would be reasonably likely to bring any person or property reflected in the Content into disrepute;

7. use or display any Content that features a model or person in a manner that (i) would lead a reasonable person to think that such person uses or personally endorses any business, product, service, cause, association or other endeavour; or (ii) that depicts such person in a potentially sensitive subject matter, including, but not limited to mental and physical health issues, social issues, sexual or implied sexual activity or preferences, substance abuse, crime, physical or mental abuse or ailments, or any other subject matter that would be reasonably likely to be offensive or unflattering to any person reflected in the Content;

While both of the models in the photo have signed a model release agreeing that they have no control over the use of their likeness, I'm still left to wonder if the above license clauses have been violated.

This is just another thing to consider when shooting stock images and especially when using models.

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8 Comments:

Anonymous Anonymous said...

Yikes.

Although I love the Onion, if I was this couple, I'd probably wince at the usage.

May 19, 2008  
Anonymous Anonymous said...

Nice pose, I wonder where you got that idea from.....

May 19, 2008  
Anonymous Anonymous said...

"Nice pose, I wonder where you got that idea from....."

I'm not sure what Anonymous is asking, but it feels like a sarcastic comment implying that I took the idea from someone else. I will address it as such.

This session of the pregnant couple was planned last fall when my newly wed friends became 'with child'. The plan was to wait until a couple of weeks before the due date and do a maternity photo shoot.

In the shoot we did many different poses using two backdrdops (here is a link to the set on iStock). As for this particular pose, I refer to it as the Ghost pose because it is reminiscent of the potter scene in the 1990 movie Ghost (link). It is a fairly popular pose, as a quick google image search for "Maternity Couple" will attest to. As anyone who has photographed a maternity couple will attest to, this is a very natural pose displaying love and the baby in utero.

May 19, 2008  
Anonymous Anonymous said...

A very successful stock photographer friend of mine only uses pro models (who know what they might be getting in to) for his shoots for exactly this same reason.

A while back an image of a female friend of his was used in an ad campaign for a faith-based drug rehab center. The ad made her look like a successful patient and said something to the effect of: "I'm Samantha and I found God and he helped me get off crack cocaine..."

Guess what the woman's real name was...

May 19, 2008  
Blogger udijw said...

Rich,
It is a beautiful and emotion packed image, I can see how it made the cover.
While iSockphoto are probably covered, I'd like to hear their opinion on this gray area. I agree with Aaron that amateur models may not understand the full impact of signing a release form.

- udi

May 20, 2008  
Blogger Avery said...

To me, someone who posts anonymously is too afraid to really show who they are, and if you knew who they were, they wouldn't say what they say. :D

I agree that it might violate iStock's usage agreement. Definitely can go either way.

May 20, 2008  
Anonymous Anonymous said...

Since The Onion is satire wouldn't their use of the photo be considered appropriate given freedom of speech laws?

May 26, 2008  
Blogger jkirlin said...

Yeah, this is tough.

I only have one rule at The Thing of the Moment and that is to fiercely protect my subjects. The last thing I need to is run into a carnie that's been held up to ridicule (which usually comes from other carnies) but it's much harder to do once a photo is released and out of your control.

This was a mixed blessing.

Did your subjects have a reaction?

May 27, 2008  

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